Betty Fulton is an experienced producer of events designed to serve a range of corporate and non-profit communications goals. She brings to her clients an ability to identify constituencies and strategies for addressing them; comprehensive event management skills, including content development, venue research, budget management, logistics, production, and promotion and media relations. Ms. Fulton also specializes in corporate sponsorship sales, where she has consulted with clients on packaging sponsor benefits, identification of prospects, and provided actual sales. Her skills include formulation of media strategies, and developing media partnerships for events that she produces.

Ms. Fulton began her career in concert production and promotion at the Don Law Company (now part of Clear Channel Entertainment), the Northeast’s largest presenter of popular music concerts. During her tenure there, she gained experience in all aspects of event production, including budget management, talent buying, advertising and promotion, media relations, and operations. In 1985, she began Commonwealth Promotion, Inc., redirecting her expertise in entertainment promotion and production toward the corporate and non-profit market.

Meshing her production expertise with her marketing acumen, Ms. Fulton created College Fest in 1985 as an entertainment-driven marketing festival targeting Boston's college audience. Entertainment and merchandising together was in its infancy, and College Fest immediately captured the attention of national advertisers as a unique lifestyle event which provided a perfect forum for marketing their products. Now in its fourteenth year, the event has become an essential branding event for over 125 national companies who participate each fall. Past sponsors of College Fest include Best Buy, Oldsmobile Alero, Mercury Cougar, Ford, Student Advantage, Sprint, MasterCard, AT&T, Strawberries Records, Claritin, and Sobe.

Building on the knowledge gained through developing its own properties, including College Fest, the New England Antiquarian Print Fair, College Fest Careers and others, Ms. Fulton has led Commonwealth Promotion to become one of the top promotion companies in New England. For over a decade, the company has produced a wide range of client events ranging from political gatherings, fundraisers, and promotional events, to large-scale expositions and concerts. The company's mission is to provide its clients with same elements of creativity and accountability that it has perfected through its own properties.